Spring Campaign Success: Johnson's Shower Gels by Hypefy

Introduction

This spring, Hypefy orchestrated a highly successful campaign for Johnson’s shower gels, aiming to refresh the brand and draw attention to their six new shower gels. Each gel offers a unique sensory experience focused on skincare, hydration, and soothing effects.

Key Campaign Metrics

Reach: 683,000 people (136.53 per euro).
Impressions: 1,400,000 (271.8 per euro).
Engagement: 55,000 interactions (10.99 per euro).
Engagement Rate: 5.5%, well above the industry average.

Demographic Insights

Gender Split: 72% women, 28% men.
Geographical Reach: Highest responses in Zagreb, Belgrade, Split, Rijeka, and Osijek.

Strategy and Execution

The campaign focused on the “spring awakening” theme for Johnson’s brand. We collaborated with 16 influencers who created 39 unique content pieces and hosted 21 giveaways. These influencers connected authentically with their audiences, emphasizing the product benefits such as hydration and soothing effects. The entire campaign was managed through the Hypefy platform, streamlining everything from creation to execution and analysis.

Why Choose Hypefy?

This project showcased Hypefy’s ability to achieve targeted marketing results, setting new standards in influencer marketing. Hypefy provides a fully automated solution that allows brands to launch influencer campaigns in just ten minutes, offering a range of key benefits:

Campaign Building: Create optimal campaigns using a best practices guide.
Results Tracking: Real-time analytics for each post and story.
Detailed Reporting: Custom reports with key metrics and insights.
Influencer Selection: Precise targeting using ML models.
Cost Negotiation: Ensure optimal investment value.
Content Approval: Full control over influencers and content.

Conclusion

The campaign for Johnson’s shower gels is a prime example of how strategic influencer marketing can transform product perception and usage, delivering exceptional results for brands.

For more information on our services and how we can help enhance your marketing strategy, please contact us. We look forward to the opportunity to collaborate and achieve outstanding results together.

Reach out to us!

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Author

Stjepan holds degrees in Mathematics and Electrical Engineering, specializing in the optimization of complex systems through artificial intelligence, particularly in logistical routing. With three years in influencer marketing, he has successfully applied his academic background to real-world challenges. As CEO of Hypefy, he has overseen more than 1,500 individual influencer collaborations and consistently outperformed industry benchmarks by 3-5x. His leadership has enabled the company to expand into seven countries and accumulate over 9 million data points in influencer marketing, establishing him as a data-backed authority in the industry.

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